Client: Buckeye Beach. The people at Buckeye Beach were rebranding and in need of a new logo and signage system. They needed to highlight all of the beach's main, fun features. At first glance, that seemed like an impossible task, but I was able to develop a logo that they were extremely pleased with, as am I. The whole logo is a juxtaposition of my preference for geometric shapes and clarity through simplicity with retro inspiration from summer camps scout ephemera.
Each section highlights a feature of the beach. From left to right, they are The Blob, The Zipline, The Water Slide, and The Log Roll. The logo has a strong sense of balance and continuation as the character seamlessly moves from one panel to the next. The colors are, as I classify them, Wes Anderson-inspired. To add functionality, each panel is individually used as the signage marking each feature on the beach. The logo is shown below in full color and black line.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/6c73fdee74898167b5e8b925fc92ad89/92808937ae1b39737b6bd99e_rw_1920.png?h=514d604ff52ecbef0faade07db638205)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/6c73fdee74898167b5e8b925fc92ad89/a44b7b7d23efeece53e9397b_rw_1920.png?h=02bdcdd32a9fa8b08414e1454e11c64a)