Branding for Venture Within, a leadership, education and travel company. The icon in the center was made to be able to stand alone from the wordmark, as it contains a "VW (Venture Within)" in the center, adding another homage to venturing within. For the full mark, I noticed the "E" in the end of "Venture" and the "W" in the beginning of "Within" are primed to represent the East and West sides of the compass, but they were in the inverse locations. This drove the decision to flip the "E" and "W" so they would be placed in the correct locations, as if the compass were spinning and one were viewing it from the rear in this capture. 
Obligatory Geometric Breakdown.
Back to Top