welathumana.com
Wel at Humana is a top-quality fitness facility located in Louisville, KY, and set to open in Summer of 2018. As a part of a total branding project, the Wel at Humana website highlights inclusion and diversity as a top-priority. The visuals cater the concept of equality, uniting everyone through the Wel Blue to Wel Plum gradient overlays. The powder explosion is a strong branding element, which emits feelings ranging from intensity to introspection.
Everyone is Welcome in this gym, so our words and visuals reflect that message.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/6c73fdee74898167b5e8b925fc92ad89/c906ce00-08a4-4fe1-9fb9-5ecb0cf7b4a1_rw_1920.png?h=0818e1ca09b0fd94dde1fa2bd94f585e)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/6c73fdee74898167b5e8b925fc92ad89/f81dc8ee-d907-49de-bbf6-2a953bb23ee3_rw_1920.png?h=136ecb1f68844a9f24956ac015064673)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/6c73fdee74898167b5e8b925fc92ad89/c3ad76ff-196c-443e-91e0-21d9959e7a02_rw_1920.png?h=812f391cc96bdfefcf72a859cc7bc29e)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/6c73fdee74898167b5e8b925fc92ad89/9827eb2d-b1c9-449d-b859-da5626cb18b0_rw_1920.png?h=c94245fb2cc29d6c072f74d823629713)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/6c73fdee74898167b5e8b925fc92ad89/86a1b9c3-85ee-4ac1-bae5-56cfbf9352f8_rw_1920.png?h=749a5b83a1d84fa1854a2c04f39959a0)
Below: Section CTAs
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/6c73fdee74898167b5e8b925fc92ad89/33cf3b6c-5898-4790-b123-f55921f18b59_rw_1920.png?h=c08c40407df9e345a1c9ddd634201b7a)
Below: Part of the 30+ icons developed for Wel at Humana.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/6c73fdee74898167b5e8b925fc92ad89/f9ea9d64-66d9-4aaa-9f0f-d4d8663d5279_rw_1920.png?h=b7e8209831f9987a23d7e36701f3a5be)